These cookies also collect other information such as your operating system, browser type and IP address for reporting purposes. Identifying which audience segment you fall into to show you relevant ads about our products and services. We use this information to optimise our marketing investment by:Ĭreating reports and measuring the efficiency of our ad campaigns.īuilding audience segments based on all visitors’ actions on our sites. When you come to the ITV websites by clicking on these ads, we also follow your activity on our websites. These cookies use unique identifiers to track what ads you’ve seen or clicked on. We use targeting cookies for some of our marketing campaigns. We may ask for your feedback via surveys, so that we know what you like or dislike about a new functionality. If we find out that lots of people have trouble finding a specific section of a particular platform, we can make that section easier to find in the future. We know how many people visit our platforms, so we can work out which platforms work best for you. Here are some examples of how these cookies help you and us at ITV:
ZEVERA PREMIUM ACCOUNT COOKIES 3 11 2016 HOW TO
Our clever technical people then use this information to work out how to improve things like access to the platforms, the way things look and how they operate. To do this, we need to understand how you move around our platforms. We want to be able to make our platforms as user friendly as possible. We don’t use this data to show you personalised ads. They monitor the quality of our services, provide functionality such as learning which news articles are popular, and produce anonymous reports to help us improve our site and measure the efficiency of our ad campaigns. These cookies collect stats for us so we can work out how you like to use our platforms. Read more about the essential cookies we use on itv.com/vote in the “More about cookies on our websites” section below. We’ll track the content you’ve watched so that we can pay the companies who have licensed us the rights to the content.Ĭookies tell us which adverts you’ve seen so you don’t have to watch the same ones over and over again within a specific period of time. We’ll keep you secure while you’re making any payments. When you log into the ITV Hub on our platforms, we’ll remember you so you don’t have to sign in every time. Here are some examples of how our essential cookies help you and us at ITV: These cookies also help us comply with regulations. Essential cookiesĮssential cookies collect information we need for our platforms to function or to operate our business. These cookies help us provide services and advertising to you and enhance your experience.Īt ITV we use three different types of cookie: 1. When you use any of our platforms, there will be cookies which we place on your device. To manage your cookies preferences for ITV Hub apps on mobile devices or smart TVs, please see below for the “How do I manage my cookies preferences?” section for each platform.įor more general information about cookies, please visit To change your cookies preferences, please see the “More about cookies” section for each platform. You can read more about this in the “What kind of cookies do we use?” section below. We use this information to provide you with our services and to serve you ads. They collect information about you and your use of our services so that, for example, we know who you are (so you don’t have to log in each time you want to watch something) or which shows are most popular (so we can make more shows you like). We call all of these technologies “ cookies”.Ĭookies are stored either in the memory or the hard drive of your device. Pixels that we place on your device when you use any of our platforms. Small text files (letters and numbers) or When we talk about “cookies” or similar technologies we mean:
ZEVERA PREMIUM ACCOUNT COOKIES 3 11 2016 TV
These are followed by some specific FAQs about cookies on our websites, mobile apps and smart TV apps. By “platforms” we mean all ITV websites (ITV Hub, websites for all our ITV shows, ITV News and ITV Win) as well as the ITV Hub app on mobile devices and smart TVs. This policy explains the use of cookies on our services, how these impact you and how you can change your cookies settings.īelow you’ll find general FAQs which apply to cookies on all our platforms.
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